Marketing

In our marketing approach, we are fostering impactful business relationships and implementing a strategic marketing plan for enhanced brand visibility. Collaborations are at the core of our strategy, involving partnerships with renowned luxury brands and influencers, ensuring that our products gain recognition through special promotions and events.

 

Strong supplier relationships are prioritised to ensure a steady and high-quality source of raw materials for all our products. A good supplier relationship will also result in favorable terms to maintain cost-effectiveness for the company. Online presence is optimised through partnerships with popular e-commerce platforms, and an affiliate marketing program is introduced for wider reach.

Our content-centric marketing strategy focuses on engaging storytelling through blogs, videos, and social media, emphasising craftsmanship and product uniqueness. Social media plays a pivotal role, with Instagram and Pinterest serving as platforms for visually appealing displays.

 

Influencer collaborations are authentic and aligned with our brand values. Personalised marketing, experiential events, SEO optimisation, and customer engagement through reviews and referrals further contribute to our comprehensive marketing approach.